BBC buys rights to Hutton news
- from "The Insider"

In a move unprecidented [sic] in the history of the mass media, the state-owned BBC has spent huge amounts of British tax-payer's money to buy the rights to all the search keywords related to the Hutton inquiry on Google.

This strategy is designed to divert as many people as possible to the BBC's coverage of the deception used to justify the war on Iraq and the suspicious death of the government expert who exposed the plot.

Find out why:


The Guardian, "BBC buys up 'Hutton inquiry' Google links", 26 January 2004.
[,7521,1130050,00.html  ]

Just 48 hours before Lord Hutton delivers his verdict on the controversy surrounding the death of Dr David Kelly, the BBC has begun an advertising experiment that involves buying up all internet search terms relating to the inquiry.

Despite being one of the main players in the drama, anyone searching for "Hutton inquiry" or "Hutton report" on the UK's most popular search engine Google is automatically directed to a paid-for link to BBC Online's own news coverage of the inquiry.

No other news broadcaster or any newspaper has paid Google for this facility, leaving the corporation's move even more conspicuous.

It will also raise questions about the use of licence payers' money at a time when the corporation faces criticism for spending so much money online from private rivals including the Guardian, the Telegraph and the Times newspapers.

Through Google's Ad Words service advertisers can bid to buy up search terms that relate to their business. The more they bid, the higher up their link is shown on the right-hand side of the page next to Google's normal results sorted by relevancy.

Created & Posted: Saturday, January 31, 2004 09:43:06 -0800



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